Media Representation

According to Professor Hall, representation is the way in which meaning is given to the things depicted. Representation "re-presents" the meaning that was already contained in what is depicted. When we talk about the issue of representation, we are really referring to the use of a stand in. The media uses stand ins to re-present information in a more appealing format all the time. Take for example, When P-Diddy got on board with the rock the vote campaign, or more recently, with his anti-drunk driving campaigns. The information has always been there, Telling people to vote and not drink and drive. However when the information is re-presented in a way that speaks to its target audience, you have a much more effective persuasion and communication tool on your hands.